No matter how highly regarded your university is, it is no greater than its students because they are the one factor that makes the institution come alive. They inspire your professors to deliver top performance during lectures and seminars, they drive grassroots institutional change, and they go out and represent their alma mater around the globe post-graduation.
Therefore, attracting top student talent is of paramount significance to your university’s reputation and success. The importance of student satisfaction in higher education cannot be underestimated during the planning and execution of your student recruitment strategy, and there are tangible measures that you can take to deliver an outstanding experience on campus.
In a hurry, jump to:
Understand today’s empowered, media-savvy students
Stay in touch with the student needs of today
Embrace the importance of student satisfaction in higher education
Start promoting a better campus experience
Understand today’s empowered, media-savvy students
As part of your student recruitment strategy, it is important to understand your target audience, today’s media-savvy youth. Students are not shy about voicing their words of praise but especially their discontent, and they have a multitude of channels, via which they can share their opinions with their peers.
Platforms where students review their universities, such as the high-impact annual WhatUni Student Choice Awards, demonstrate both the breadth and depth of student engagement when it comes to forming and publicising their university evaluations. The most recent ranking is based on over 35,000 detailed evaluations.
If you’re looking for a way to help climb up the rankings, contact VisiPoint today to learn about our sleek and user-friendly visitor, staff and student management system.
Stay in touch with the student needs of today
Many of Britain’s most reputable universities fall behind when it comes to student satisfaction. Even though they have centuries’ worth of famous alumni and leading scholars on their lecture rosters, those celebrated institutions fail to earn top points.
Seeing Oxford University barely make the Top 25 in 2018’s University of the Year student ranking, compared to the runner-up spot it received from the Complete University Guide Ranking 2019 shows the gross divide between industry and student-centred classifications.
Many of your potential students will be much more likely to listen to current or past students from your university who have had first-hand experience with the institution. This means you should aim to rank as high as possible in the student rankings to ensure that prospective students see your university as an ideal destination for their higher education.
Embrace the importance of student satisfaction in higher education
As a university administrator, you carry a double responsibility on your shoulders: your university’s reputation, financial viability, and growth as well as your students’ wellbeing and education that prepare them for life beyond the lecture halls.
Providing a comfortable and nurturing environment to students is clearly desirable. Not only does it improve performance, but it also promotes your student population’s mental health and stability, which are conducive to both short-term learning goals and long-term character-building. A friendly and welcoming student sign-in system is a great way to provide a positive start to the day as well as reassure students that you take safety and security seriously.
Looking for a comprehensive campus visitor management solution that provides an intuitive student sign-in and a powerful management system? Then VisiPoint is ideal for you! Get in touch and our expert team will tell you more.
One way, in which your focus on student satisfaction works for you, is by creating stronger brand awareness and a deeper, more meaningful connection with your current and prospective students, as research also suggests. A survey among 600 students in the United States indicates that satisfied students may have a strong influence on a university’s ability to connect with and attract quality applicants.
Start promoting a better campus experience
Now that you have acknowledged the importance of student satisfaction in higher education, it is time to take the first important step towards delivering a better on-campus experience to your youngsters. VisiPoint can provide a modern and approachable visitor management system that is ideal for a higher education campus. Get in touch and tell us about your requirements!